Trusted by Brand, Media & Tech Leaders
Where AI Innovation Meets Industry Expertise
At Forma Media, we believe in an AI-first future – but we also know that vision demands practical expertise to become reality. Founded by industry veterans Brett Whelan and Yoav "Yo" Shahar, we offer something uniquely powerful: a true 360-degree view of the media and advertising ecosystem. While most firms specialize in just one side of the business, we bridge the gap. With Yoav's 25+ years in media and tech sales complementing Brett's matched tenure on the client and agency side, we deliver insights from both sides of the desk – a true one-stop destination for transformative guidance. We've pioneered the industry's only curated go-to-market panel program, giving you direct access to decision-makers who can validate your strategy before market launch. Through our AI fluency workshops and hands-on guidance, we transform abstract potential into practical, everyday tools for growth. Our comprehensive AI operational audit identifies exactly where artificial intelligence can drive your greatest efficiency gains, creating a clear roadmap for implementation and success.
Los Angeles: AI Fluency for Media, Marketing & Advertising Executives
AI Will Not Take Your Job. People Who Know AI Will.
Accelerate Your AI Journey with Forma Media.
We turn experienced pilots into media astronauts.
When: Wednesday, April 2nd
Time: 10a-4p
Where: Playa Vista, California
New York: AI Fluency for Media, Marketing & Advertising Executives
AI Will Not Take Your Job. People Who Know AI Will.
Accelerate Your AI Journey with Forma Media.
We turn experienced pilots into media astronauts.
When: Wednesday, April 9th
Time: 10a-4p
Where: 307 West 38th Street, 1201
New York, NY
Our Services
AI Fluency
Whether you're a media/tech seller, advertising agency executive, or brand marketer, we've crafted specialized workshops that speak directly to your discipline. Each program is uniquely designed to address the challenges and opportunities specific to your role.
Go To Market Panel
Transform your go-to-market strategy with insider perspectives from industry leaders. Get targeted feedback from our carefully selected panel of advertising executives and brand decision-makers, all in a confidential setting. Fine-tune your approach based on actionable insights before launching to the broader market.
AI Audit
Navigate the AI landscape with confidence. Our Outsourced AI Officers bring deep expertise to your business, helping you identify the right opportunities, minimize risks, and drive measurable results. Skip the uncertainty and accelerate your path to AI-powered growth.
Who We Are
Brett Whelan
Brett Whelan has guided some of the world's most recognizable brands through the evolving media landscape as a trusted agency leader. His strategic vision has shaped innovative campaigns for Amazon, The Home Depot, and Hulu while leading global teams at Initiative Media, Canvas, and Publicis. Drawing from decades of experience managing billion-dollar media budgets and evaluating countless vendor solutions, Brett brings an invaluable client-side perspective to every partnership. At Forma Media, he helps organizations cut through the complexity of today's media ecosystem to identify and implement strategies that deliver measurable results.
Yoav Shahar
Yoav "Yo" Shahar is a pioneering force at the intersection of media and technology, with a career spanning the evolution from traditional linear broadcasting to today's AI-driven landscape. An OpenAI certified prompt engineer, he has driven innovation and revenue growth at industry powerhouses including Turner Broadcasting, Microsoft, and Warner Brothers. His unique journey through traditional media, digital advancement, and programmatic evolution gives him unparalleled insight into where the industry is heading—and how to get there first.
Forma's AI Fluency
Led by OpenAI-certified Prompt Engineers
Don't just adapt to the AI revolution—lead it. Join us to enhance your strategic capabilities, drive innovation, and transform your approach to media leadership in the AI age.
Immerse yourself in a learning experience that bridges theory and practice. Apply AI techniques during the workshop and seamlessly integrate them into your daily work, ensuring an instant impact on your productivity and decision-making.
Mastering AI is not about speed—it's about elevating the quality of your work & decision-making. We meticulously craft hands-on exercises to transform your approach to marketing & advertising. We'll equip you with the AI fluency to innovate, excel, and lead in the new era of AI-driven Marketing.
What Workshop Attendees Say About Us
“I found Forma's AI training session incredibly valuable— it was both insightful and practical with hands on exercises and group discussions. I walked away with solid understanding of how to leverage AI tools effectively and I immediately put them into practice in my professional & personal world.“
Megan Kovacs - Managing Director, LG Ads
You guys are rockstars. Our team was blown away. The workshop was great, and every modern marketer should go through it. It’s simple to grasp, super engaging and extremely useful! In fact, my team is already knee deep into the tools post day one!
Claudine Patel - CMO, Opella (Sanofi OTC)
It was loaded from start to finish with fascinating and helpful information but never felt overwhelming. Instead of feeling exhausted from a 6 hour training, I left energized to explore these tools more!
Zoey Stanger - Senior Partner, Walmart Connect
Forma's GTM Panel
Gain Privileged Access to Decision-Making Media Agency & Brand Leaders
Every media and product strategy looks flawless on paper. But what if you could validate your approach with the exact decision-makers who will ultimately determine its success? Forma Media's GTM Panel isn't just another focus group - it's your strategic proving ground.
Our carefully orchestrated panel brings together an elite cross-section of the media ecosystem, from C-suite executives at holding companies managing billion-dollar portfolios to innovative independent agency leaders driving next-generation strategies. Whether you're launching a new market strategy or testing product-market fit, drawing from entertainment, automotive, tech, retail, CPG, and beyond, these aren't just observers - they're the architects of media investment decisions.
Forma's AI Audit
Strategic AI Leadership: From Assessment to Action
In today's business landscape, AI isn't just another technology initiative - it's a fundamental business transformation. But bridging the gap between AI's potential and practical implementation requires experienced guidance and proven methodology.
Our AI Audit approach focuses on three core areas:
1. Strategic Assessment: Identify high-impact AI opportunities specific to your business.
2. Implementation Planning: Create practical roadmaps for AI integration.
3. Performance Optimization: Ensure measurable results and sustainable growth.
Why It Matters:
- Optimize your investment by avoiding costly trial-and-error approaches.
- Accelerate AI adoption with proven implementation strategies.
- Build sustainable AI capabilities within your organization.
From initial consultation to execution support, we provide the strategic guidance needed to transform AI potential into business performance.
